Instructions Selection Memo

For this assignment you will be expected to:

• Find a set of instructions
• Analyze the audience of these instructions
• Analyze the goal of the instructions

Then you will need to step back and analyze the instructions as a whole. Did the instructions effectively complete their goal? Are the instructions written to the right audience?

*Hint: While at first glance this assignment might seem like an errand it doesn’t have to be! Use something that you already have lying around your dorm/apartment/house. not only is it free BUT chances are you have already used this product which will make analyzing it that much easier!

Step One: Find instructions. I choose the instructions found on the back of the Campbell’s Soup At Hand. This was a very low risk strategy for me because as ashamed as I might be to admit it- I eat this everyday! I am very familiar with the instructions and I already had an idea what flaws were hidden in that white text.

Here is an image of the instructions that I chose——>

Step Two : Complete the selection memo exactly as Dr. Fricke has described. This means answering ALL of the questions.

For the product I selected I decided ( after some deep thought and reflection with a warm cup of soup) that the audience for Soup At Hand was people who “eat on the go”. I reasoned this because of: the marketing scheme I’ve seen on TV and that there are about a million different kinds of micorwaveable soup that could be eaten without a spoon, as long as you were careful. SO this soup must also be for people who like new inventive products, and are willing to pay a little extra for that ingenuity.

So who could I test that were: on the go, trendy, and might not be stingy enough yet to mind paying extra for the “cool” factor? ———-> COLLEGE STUDENTS

In every class each semester you always find at least one assignment that is a breeze but also fun to do. For me, in this class, the instructions analysis assignment was that. I had a blast, and I hope you will also.

Here is the draft that i turned into Dr. Fricke: Instructions Selection Memo

Hopefully it will help you with your memo : )